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Product Viability Assessment
What is the Product Viability Assessment?
Our Product Viability Assessment (PVA) helps early-stage founders, product leaders, investors, and innovation teams evaluate their product idea based on real-world demand, market opportunity, and execution feasibility.
Our standardized assessment includes synthesized research, interviews, and strategic analysis that helps de-risk investment decisions by evaluating who a product is for, the pain it solves, the product's viability in the marketplace, and what to do next.
Organizations that have leveraged our PVA
Why Should You Choose the Product Viability Assessment?
Insight Without Overhead
With standardized scoring measurements, validated insights, and clear next steps, you get practical recommendations, backed by real research, to help make smarter decisions, accelerate stakeholder alignment, and avoid wasting money building the wrong solution.
Independent and Neutral Validation
Unlike rags-to-riches founder stories, this engagement offers a third-party perspective and evaluation that cuts through bias, making it a trusted source of truth for both internal and external stakeholders.
Build Confidence with Data
With strategic and data-backed analysis, your internal team can make a strong and confident business case for early-stage investment with the Product Viability Assessment.
Accelerate with Strategic Clarity
Our team can deliver a Product Viability Assessment in under 2 weeks without sacrificing accuracy or quality, ensuring your team can move forward with speed and clarity.
"The PVA report gave us the structure to start thinking through things we didn’t even know we needed to consider. I’ve revisited it multiple times—it’s become a source of truth I can always go back to. "
Whitney Shaw
Project Champion, Arvo
Key Features of the Product Viability Assessment
Market Opportunity Analysis
Our assessment includes a market sizing analysis using the TAM (total addressable market)/SAM (serviceable available market)/SOM (serviceable obtainable market) framework. It highlights industry trends, white space opportunity, and competitive mapping to give you a clear understanding of what’s possible and where your unique strategic advantage lies.
Product and Customer Validation
Using qualitative interviews and quantitative research, we validate both sides of the marketplace, from consumers to internal stakeholders, to uncover whether or not the problem your product aims to solve is one that is indeed worth solving.
Business Model Differentiation
Our assessment evaluates your business model and provides clearly documented revenue logic including recommendations for subscription and commission-based revenue streams. We also benchmark your competitors to reveal exploitable white space or opportunities that other players may have missed along the way.
Go-to-Market Recommendations
Our go-to-market strategy includes detailed guidance for a focused regional product launch, including messaging tactics, initial customer segment targeting, and scalable marketing strategies.
Actionable Next Steps
The final report provides a singular recommendation to either proceed, validate, pivot, or pause your product including a clearly outlined 30–60–90 day action plan and roadmap aligned to your next phase of strategy, investment, or product development.
Get Your Strategic Assessment in 10 Business Days
If you're still wondering whether your idea is worth building, it's time to stop guessing. Our Product Viability Assessment gives you the structured insight and validation you need to move forward with confidence.
FAQs
Who is the Product Viability Assessment for?
The Product Viability Assessment is primarily targeted at 0-1 founders, startups or teams facing significant early risk as well as corporate innovation teams navigating governance or funding roadblocks for new product development outside of core operations.
What are the primary outcomes of the Product Viability Assessment?
The Product Viability Assessment is designed to help you make faster, more confident go/no-go decisions and avoid costly missteps. Our assessment will help you define a clear MVP scope based on real customer needs, not assumptions.
How can the Product Viability Assessment help with funding?
Our assessment will help you gain buy-in from internal stakeholders and external investors by demonstrating data-backed strategy and recommendations from a neutral, third-party validation.
What previous clients have purchased the Product Viability Assessment?
Our most recent client used the Product Viability Assessment to evaluate a potential opportunity in the $1.2 billion serviceable available market (SAM) in Alberta. Their product received a high viability score of 8.6/10 across five key product-market dimensions and we recommended an initial go-to-market strategy focused on Edmonton and Calgary.
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