“Hey Siri, write me a blog post.”

As we think about digital transformation, how do we contemplate the addition of artificial intelligence and machine learning?
Enterprise Innovation December 5, 2022

Sam Jenkins

Digital transformation is the process of integrating technology into all aspects of a business in order to improve its performance and better serve its customers. This process involves the adoption of new technologies, processes, and ways of thinking in order to create a more efficient and effective organization.

Digital transformation has become increasingly important in today’s fast-paced and highly competitive business environment. Companies that fail to keep up with the latest technologies and processes risk losing customers and market share to competitors who are more agile and responsive to changing market conditions.

Obviously, digital transformation can have a major impact on many different aspects of a business. For example, it can help improve customer experience by making it easier for customers to interact with the company and access the services and products they need. It can also improve internal processes, such as streamlining supply chain management and increasing the speed and accuracy of data analysis.

One of the key drivers of digital transformation is the rapid pace of technological change. New technologies are constantly being developed and introduced, and businesses must adapt quickly in order to remain competitive. This means that companies must be willing to invest in new technologies and processes in order to stay ahead of the curve.

Another key driver of digital transformation is the changing expectations of customers. In today’s digital age, customers expect a high level of convenience and responsiveness from the companies they do business with. This means that businesses must be able to provide easy and convenient ways for customers to interact with them, such as through online portals and mobile apps.

Overall, digital transformation is a crucial process for businesses of all sizes and industries. By embracing new technologies and processes, companies can improve their performance and better serve their customers, giving them a competitive edge in today’s fast-paced and constantly changing business environment.


What’s interesting about this blog post is that it was written by a machine learning model, or in other words, this traditional process was powered by AI.

Suffice it to say, artificial intelligence is going to have a significant impact on digital transformation. As AI technologies become more sophisticated, they will enable businesses to automate many of the daily tasks and processes that are found throughout our organizations. Fundamentally, this will allow businesses to operate more efficiently and effectively, driving better outcomes for customers.

As we think about digital transformation, we need to be thinking about how AI will drive better data capture, more insights, better decision making, and ultimately, better organizational performance. This might mean leveraging automated content development for search engine optimization, or perhaps more “traditional” AI tools, like chatbots. In either of these cases, it’s about being able to react faster than ever before to the changing marketplace around us.

If you’re curious about how AI and machine learning can affect your digital strategy, let’s talk.

(Thanks, Siri.)

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